About Potencia Partners

Potencia Partners is a highly specialized global consulting and engineering company in the Electrical Generation, Transmission, and Distribution sector, focusing on growth companies. The unparalleled demand for grid and infrastructure upgrades and modernization has led to numerous new entrants in the US market for power and distribution equipment and services. This demand is driven by massive installations and expansion of Data Centers, AI support, and the Technology sector such as Semiconductor, Renewable Energy/Storage, electric vehicle adoption, and internal migration patterns.

To meet these needs, we offer a comprehensive suite of services including Business Development, Engineering Expertise, Technical Field Services, and Investment Advisory. These services are typically supplemental to existing teams to expedite market entry or rapidly achieve objectives. Additionally, we assist companies in re-shoring their supply chains to ensure the development of robust and reliable infrastructure.

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Founders

Founded by Marcus and Andrew in 2014, Covested began as a global team dedicated to business growth, advising customers, manufacturers, developers, financiers, and service providers. Rebranded in 2018 as Potencia Partners Inc., the company now specializes in consulting for electrical generation, transmission, and distribution, with a focus on growth companies. Potencia Partners addresses the high demand for infrastructure upgrades in the Americas, driven by the expansion of data centers, AI, technology, and renewable energy/storage.

  • Marcus Turner

    Chief Executive Officer

    Linkedin

    Marcus Turner is a highly respected figure in the Power Generation and electricity transmission and distribution sectors, with a career spanning over three decades. As CEO of a leading systems supplier to gas turbine manufacturers, he expanded the company's presence to over 400 power plants worldwide. Following the company's acquisition, Marcus served as CMO and head of Global Business Development for the public company. In 2011, he moved to Thailand to oversee key strategies for the multinational energy services conglomerate in Asia that acquired his business. He later founded Covested International, now Potencia Partners, focusing on strategic growth transformations for companies in the electricity transmission and distribution space. Under his leadership, Potencia Partners excels in market penetration, addressing data center demand, renewable energy, and grid expansion. Currently, Marcus is the CEO of Potencia, where he personally leads strategies and business development for several companies, serves on multiple boards, and is a senior advisor for a private equity firm. He resides in Orlando, Florida, and spends part of his time in Thailand overseeing family businesses with his adult children.

    Recent Achievements:

    • Advised and led a small electrical equipment supplier into new untapped OEM and Utility sectors, as well as Data centers, facilitating 12x growth and establishing the company as the leader in the US within 7 years.
    • Developed large long-term relationships with Siemens, Facebook/Meta, Intel, Google, Eaton, and others.
    • Advised global transformer manufacturers on US market entry.
    • Provided startup and business development advisory for a protection and control products company.
    • Played a key role in the acquisition of a $400m transformer plant with Private Equity.

  • Andrew Lawless

    Chief Technology Officer
    LinkedIn

    Technical executive and international entrepreneur working in the US, Canada and Mexico on high and medium voltage apparatus and transmission projects with a demonstrated record of managing business development, technology, products, projects, marketing, and field installations. Andrew is a high voltage engineer experienced in technology development, M&A, Private Equity, strategic marketing, business development and government relations in the fields of electrical generation, transmission, and distribution. Andrew has shown strategic leadership in these areas for large OEM's, the Department of Energy, the Department of Homeland Security, the Department of Defense as well as standard setting and regulating bodies. His work has extended into Canada and Mexico. Andrew has worked at ABB, Siemens, VA Tech, Schneider, and Rolls-Royce and held positions from production to executive. He has also worked with many international companies as a consultant or representative, including Tubos Trans Electric (Argentina), Asta (Austria), Hyundai (S. Korea), TBEA (India & China), DAQO (China), Iljin (S. Korea), Tamini (Italy), Elsewedy (Egypt), InterMountain Electronics (USA), and many others. Andrew has a specialty in power transformers but has also worked with a wide range of products and markets throughout North America that extends to distribution transformers, medium and high voltage switchgear, substations, transmission lines, power plants, and renewable energy. Andrew is a multilingual leader with the skills to build highly effective, multidisciplinary teams with a decade or more each working in the US, Canada, and Mexico. He has the right blend of know how and entrepreneurialism to create profitable business opportunities to extend his success to multi-cultural settings and open up global opportunities and networks that would normally be closed to most companies.

Senior Partners

Potencia collaborates with numerous highly qualified consultants not listed here, selecting the right experts based on the specific needs of each project. These consultants, who are either full-time or part-time, come from diverse backgrounds and locations around the world, ensuring a global perspective and top-notch expertise.

  • Alberto Dumas

    Latin America

    LinkedIn

    Educated in Economics and Finance at the University of Texas, Mandarin Chinese at Shanghai Jiatong University, and Private Equity at London Business School, brings diverse and cross-cultural experience to the Latin American market and Potencia Partners. He spent five years in China and was a former advisor to the Minister of Finance in Honduras, specializing in debt structuring for public infrastructure projects. Currently, he is the Financial Director of ESCO Honduras and General Manager of Central American Capital Partners, focusing on project finance for infrastructure, capital raising, and debt structuring for renewable and thermal energy projects.

  • Enji Tu

    China

    LinkedIn
    As a second generation major influencer in the China power industry, Enji co-founded and is now the General Manager of Shanghai Circuit Power Technology Services to service the growing needs of China’s power production market. Ten years earlier, she founded Shanghai Encheng,  as an early pioneer of reform in China's Gas Turbine power market.  

    As an independent consultant to many of China's major power investors, Enji has led her teams to introduce numerous overseas gas turbine related technologies into the China market.  One notable introduction is the 2014 completion of a Joint Venture between Sulzer Rotating Equipment Services, a world leading independent service provider for gas turbines, and its Chinese partner Huadian Group, one of China's largest gas turbine power producers. 

    Enji has now partnered with Potencia to bridge China investors and power producers with the western world power market service providers, and developers.

  • Ali Naderian

    Director

    LinkedIn
    Ali Naderian is a highly accomplished professional with an extensive background in high voltage electrical engineering. He earned his B.Sc. and M.Sc. degrees from Sharif University of Technology in 1998 and the University of Tehran in 2000, respectively. During his doctoral research at the University of Waterloo from 2004 to 2007, Ali focused on RTV silicone rubber coatings for outdoor insulators, showcasing his expertise in the field.

     

    With over 18 years of experience, Ali Naderian is a seasoned Professional Engineer specializing in high voltage and medium voltage power transformers, underground cables, switchgear, and insulators testing and diagnostics. He was a project manager at Kinectrics Inc (Formerly Ontario Hydro Research) for 8 years working on diagnostics of power transformers, high voltage cables, and outdoor insulators.

     

    He was a partner and director of HV services at METSCO Energy Solutions for 8 years. His work and research interests include HV Asset Condition Assessment, PD measurements, dielectric frequency response, and root cause failure analysis. His contributions to the industry are evident through his leadership role as the chair of IEEE C57.161 guide for DFR testing and IEEE C57.113 guide for PD measurement of power transformers.

     

    As a senior member of IEEE, Ali has established himself as a respected figure within the engineering community. Additionally, he is a co-author of the EPRI Underground Distribution Reference Book, further solidifying his expertise in the field. An extensive list of his scholarly contributions can be found on his Google Scholar profile.

  • Alfonso Garcia

    High and Medium Voltage Test Expert
    LinkedIn
    Alfonso Garcias is a highly recognized expert in high voltage and high-power test laboratories, power transformer testing engineering, electrical research, analysis, and solution of problems related to large and medium power transformers. 

    He has extensive experience in quality management related to test laboratories with a focus on continuous improvement in all aspects of laboratory performance while offering practical solutions according in line with the needs and expectations of manufacturing operations. 

    Alfonso earned his B.Sc. and M.Sc. degrees in Electrical Engineering from the Instituto Politécnico Nacional of Mexico, during which he was an electrical equipment researcher at the Electrical Research Institute of Mexico, working on the assessment and design of distribution class powers and current limiting fuses and the impact of lightning induced transients on poletop distribution transformers. 

    He continued to work at the Electrical Research Institute of Mexico and then at Siemens S.A. de C.V. transformer plant in Guanajuato, Mexico ultimately becoming the Chief of the Test Laboratory. In this capacity, Alfonso developed the laboratory to handle all testing requirements according to ISO 9000 and the NMX-ANCE, ANSI/IEEE, and CSA standards. He was instrumental is obtaining and maintaining accreditation of the test lab according to the national standard (NMX-EC-17025-IMNC) and international standard (ISO/IEC 17025). 

  • Camilo Sanchez PE

    Mechanical Engineer
    LinkedIn
    A highly accomplished Power Transformer Consultant and Licensed Professional Engineer (PE) with over 20 years of expertise in mechanical design, structural integrity, and seismic qualification. He specializes in active part structures, tank design, rupture analysis (IEEE C57.156), seismic certification (IEEE 693), and transport analysis (IEEE C57.150, AAR).

    Focused on power transformers up to 1,550 kV BIL and 12,500 A, he provides consulting services to transformer manufacturers, utilities, and engineering firms, ensuring compliance, reliability, and structural resilience.

    Leveraging finite element analysis (FEA), analytical modeling, and material optimization, he enhances transformer reliability, cost efficiency, and regulatory compliance. His achievements include:

    ✔ Issuing multiple PE-certified seismic qualification reports (IEEE 693)

    ✔ Designing rupture-resistant transformer tanks (IEEE C57.156)

    ✔ Lead critical new, remodeling and modernization projects.

  • Klaus Vittor

    Industrial Engineer
    LinkedIn
    Accomplished and results-oriented professional with extensive experience in high-voltage transformer and other product consulting, business development, and sales management. Proven expertise in leading large-scale projects, conducting market analysis, and developing strategic plans to drive growth. Adept at managing cross-functional teams and fostering strong client relationships. Skilled in project management, sales, and technical consulting within the energy sector. Skilled in international sales, market intelligence and product marketing. CESI inspector for test and production process activity, technical reports preparation, site survey and HV products service coordinator.

    Extensive experience in the European, Middle East, and African markets to assist clients develop inroads into new markets. Together with Potencia Partners, Inc. can assist companies from Europe, Middle East and Africa to explore new global markets, including North America, South America, and Asia.